I've been looking into the Power of 4 landing pages on the IDL website. I think everyone should consider using these if you can afford it right now. Its cheap to get. I think its about $70 and then of course you have to market it.
The idea behind this is that your not hitting your prospective members with too much information at once. If you send your potential member directly to the IDL website they will most likely not want too join. The site has information, but it may be too much info and it could scare people.
You want a way to give your people a little bit of info for now. Enough so that they can take it and understand the basics. That's where a landing page comes into play. A landing page is like 1 or 2 page website that begins the process of slowly allowing the person to understand what IDL is about. That way you also have their contact info and a better chance of signing them on because they need to enter some contact info to get more info about IDL. The more they want to hear the better the chance they will join.
The system behind the landing pages will send them emails and slowly guide them to your IDL site. By the time that happens they have enough info to not be overwhelmed. This helps your ability to get them signed on. Anyhow, this is a simplified explanation of landing pages, but I'm going to use landing pages because I really think it will boost my memberships.
Look for the Power of 4 links in your back office for more info.
Talk to you soon.
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